The Thai life insurance sector grew by 4.87% in the first half of 2025, reaching $10.12 billion. New premiums increased by 7.38% year-on-year to reach $2.94 billion, while renewal premiums increased by 3.88% year-on-year to reach $7.18 billion.

Agencies remain the main channel (50.06%) with $5.07 billion, followed by the banking and insurance sector (39.18%) with $3.97 billion.

Brokers accounted for $0.59 billion, telemarketing for $0.20 billion, digital for $23.25 billion, and other channels for $0.28 billion. It should be noted that digital experienced the fastest growth, with 28.21% compared to the previous year.

Health riders stimulated demand for products, generating $1.90 billion in premiums, an increase of 18.99% over the previous year.

Retirement products increased by 9.51% over the previous year to $0.19 billion, while investment-linked policies increased by 7.54% to $0.60 billion.

Growth remains in line with forecasts, which predict an increase of 2% to 3%, supported in part by increased health awareness, medical inflation of around 15%, and stronger demand for retirement savings.

The sector is expected to continue its transformation through investments in new technologies, while facing risks related to inflation, debt, geopolitics, climate change, and epidemics.